My last missive regarding Facebook (http://bit.ly/ayKnRp) was published
on the last day of May this year. What has changed in the last 46 days?
Quite a bit actually.
I successfully deleted - really deleted, at least from public view - my
Facebook account in a simple operation pointed out to me by the
estimable Mark Pesce (@mpesce.) After a fourteen day period following
this simple operation when the account may still be reactivated, it is
now gone.
At no point did I think this was the end of my involvement with
Facebook; I already had an account, with no profile data other than what
is required to sign up, set up for development purposes. Whilst, in my
line of work, I felt it inappropriate to be associated with the world's
biggest privacy breach, I knew it was inevitable that I would have to
work with Facebook tools on behalf of my clients.
Rather foolishly, I created my development account with an e-mail
address that I no longer use, but which it appears a good few people
with whom I had lost touch had in their address books. The upshot of
this is that I now have a heavily locked-down account with no profile
information, and a small handful of contacts from my previous life -
some of whom I have known since I was only seven.
Yes, I will grant that Facebook is a means of re-establishing contact
with one's past. With all of my previous caveats regarding privacy. It
irks me somewhat that Facebook is the ONLY means of contact I have with
most of these people - inasmuch as Facebook is the ONLY means they have
in keeping in touch with each other. To the best of my knowledge, none
of these people are Twitter users.
Comparing my Facebook account now with the original one, now deleted, it
is possible to see that I have had two very different approaches to it:
When operating my original Facebook account, the vast majority of the
contacts I added were already in my primary network - Twitter. Exactly
why I thought I should have this duplication, I don't know. But then, at
the time and up until I closed the account, I was unable to see exactly
what the point of Facebook was, or why anyone would want to use it.
The second account, with all its accidental contacts, shows me a use:
getting back in touch. I still fail to see why anyone would want to use
is as I find the interface and many of the concepts loathsome pieces of
loathsome loathsomeness. (Yes, you have gathered correctly, my love of
Facebook has not grown any.)
To answer the question of my learned colleague @ryonaitis, which led to
this article:
"I wonder how many people keep facebook but only update it via twitter.
Is it really the same audience? What do you think?"
...I would say "it depends." In the beginning, for me, the audience was
the same as it was primarily the same group of people seeing duplicate
content - so I all but gave up posting anything to Facebook. Now, I
have a different audience and would only post to Facebook directly, not
wishing to enable Facebook's data mining to build any (well, too many)
associations between the Matthew Smith on Facebook and the Smiffy of
Twitter and LinkedIn. If I were to post to Facebook at all.
I will conclude by saying that I will be changing the "discoverable"
e-mail address currently associated with my Facebook account to
something that will just make it another of the millions of Matthew
Smiths in the world.
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